Tag Archives: Thomas Maitland Cleland

Pochoir Progressive

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In the 1920s, Thomas Maitland Cleland (1880-1964) was a premier graphic designer, whose career culminated with the cover design for the new Fortune Magazine in 1930. He also created this image of an advertising man and gave Elmer Adler one of a series of progressive pochoir or stencil colored plates to show how the print was made. The cutouts used in making this stencil print are in the collection of the Metropolitan Museum of Art, New York. There is at least one other copy recorded at the Library of Congress.

Here are the pochoir plates for The Advertising Man, 1929? Stencil progressive. GC032 T.M. Cleland Collection. “Presented to the Princeton Print Club by E.A. July, 1942”.

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“The Princeton Print Club announces an exhibition of the paintings, prints, books, and other work of Mr. Thomas M. Cleland. This is the first exhibit of Mr. Cleland’s work in more than forty years. 36 University Place, Gallery B. 2:00 to 4:30 p.m.”– Princeton University Weekly Bulletin, 37, no. 9 (8 November 1947).

See also T. M. (Thomas Maitland) Cleland (1880-1964), The Decorative Work of T.M. Cleland: a Record and Review, with a biographical and critical introduction by Alfred E. Hamill and a portrait lithograph by Rockwell Kent (New York: The Pynson printers, 1929). Graphic Arts Collection (GAX) Oversize NE539.C57 A3 1929q