An Invitation to the Galerie de L’Effort Moderne

valmier pochoir invitation
When World War I ended, collector Léonce Rosenberg (1879-1947) opened the Galerie de L’Effort Moderne at 19, rue de la Baume, where he exhibited his personal collection of paintings by Picasso, Léger, Braque, and other Cubist artists. The gallery stayed open for twenty-two years, presenting one-man shows for Jean Metzinger, Albert Gleizes, Auguste Herbin, and Juan Gris. From 1924 to 1927, Rosenberg also published the Bulletin de l’effort moderne’ (Éditions de l’effort moderne), featuring articles about contemporary art.

Advertisements for exhibitions at Galerie de l’Effort Moderne were printed with pochoir or stencil color, although the pochoir studio responsible is never credited for that work.  Thanks to collector and bibliophile Charles Rahn Fry, class of 1965, the graphic arts collection is fortunate to hold three of these cubist exhibition announcements.

herbin pochoir invitation
leger pochoir invitation

Léonce Rosenberg, Cubisme et empirisme (Paris: Éditions de “l’effort moderne,” 1921) Marquand Library (SA): N6490 .R73

Bulletin de l’effort modern (Paris: Éditions de l’effort moderne, no 1 (jan. 1924)- no 40 (déc. 1927). Rare Books (Ex) item 6072579