567 choreographed printers

For anyone who has had a printer jam just as a paper copy of something is due, you need to watch the video for OK Go’s “Obsession,” which makes use of 567 choreographed printers. The band is known for their innovative music videos and this one takes place in front of two walls of printers. An introductory note assures viewers that all paper was recycled and the proceeds given to Greenpeace.

The technical team included Daito Manabe and Rhizomatiks Research, and choreography was by Mikiko and Elevenplay. The creative agency was Six.