If Colette, author of La vagabonde, opened a store, would it be a travel shop? Wouldn’t Max Jacob, author of Le Cabinet noir, open a photography store? What about others?
This is the brilliant literary jeu d’esprit attempted by Pierre Henri Mac Orlan (Pierre Dumarchey, 1882-1970) in conjunction with the artist Henri Guilac (1888-1953) and Daniel-Henry Kahnweiler (1884–1979) who was publishing under the name Simon Kra. It’s easy to imagine them sitting at a sidewalk cafe late one night devising the scenarios, and then preparing a limited edition with pochoir plates under the title Coming Soon. 62 Literary Shops. Here are a few.
Pierre Mac Orlan and Henri Guilac, Prochainement Ouverture … de 62 boutiques littéraires (Paris: Simon Kra, ). 62 pochoir plates. Graphic Arts Collection GAX 2018- in process.